BRAND FOCUS;

WILDFOX COUTURE

LA-made brand, Wildfox Couture, is an American vintage-inspired women’s knitwear/t-shirt brand. Sound familiar? Unsurprising, as the brand has a strong celebrity following, visible in the fashion press. Celebrity followers include: Audrina Partridge, Vanessa Hudgens, Whitney Port, Katy Perry, the list goes on.

Inspired by Native American artwork and vintage rock & roll t-shirts, the young designers and childhood friends, Emily Faulstich and Kimberley Gordon created a brand that tells a story of their generation and friendship. Get an insight of their world here.

The collection offers a range of super-soft and loosely fitted tees that gives a touch of vintage to any outfit. What I love most about the tees are the fun graphics and boyfriend-fit which easily gives them that “my favourite vintage t-shirt” factor. Part of my personal desire-list are oversize roses t-shirt and love potion no.9.

What sucks though, is the lack of distributors here in the UK. But, once again, ASOS saves the day!